Last updated: 18 September 2026
Cookie Policy
We use essential cookies to operate the site, and Google Analytics and UTM attribution only in line with your choice.
What cookies are
A cookie is a small text file stored on your device by a website. Persistent cookies remain until they expire or are deleted; session cookies are removed after the session ends.
Categories
- Essential: security, basic functions and remembering your choice. They cannot be switched off in the site interface.
- Analytics and attribution: helps us understand page use through Google Analytics and stores the UTM referral source. Off by default.
Technologies used
| Name / service | Purpose | Duration |
|---|---|---|
| paradtrade_cookie_consent | Stores your selected settings | 180 days |
| pll_language | Remembers the site language when set by Polylang | up to 1 year |
| utm_source and other utm_* | Campaign attribution after consent | 30 days |
| _ga, _ga_* | Google Analytics after consent | typically up to 2 years |
Google Consent Mode v2
Before a visitor makes a choice, Google Analytics is not loaded and analytics and advertising storage remain disabled. Analytics is enabled only after consent. Advertising personalisation remains disabled.
Changing your choice
Select “Cookie settings” in the footer on any page. Rejecting optional cookies does not limit access to blog content. You can also remove cookies in your browser settings.